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Seeing an ad for Drum Workshop in the Yellow Pages, John Good, now DW’s Vice President, signed up for lessons at age 17 to improve his drumming and reverse what he refers to as „bad drumming habits.“
„After three months of lessons, Don approached me and said, ‚You know, I’ve had lots of successful students. I don’t think you’re going to be one of them‘,“ John says laughing. „So I said, ‚Great…now what are we going to do?'“
Realizing that overhead was eating up his profits, Don brought in investors and additional teachers and began selling sticks, books and drums to help subsidize the expenses. Hiring John as a part-time sales manager, the two spent hours discussing different ways to improve the art of drumming through improving drum products.
„That’s how the spark and enthusiasm got started,“ John recalls. „We would talk for hours about our ideas for creating better products. Before we knew it, we were working together.“
Read the complete DW-Story.